Tips for Beginning Bloggers

Blogging has become something of a phenomenon in recent years. It seems that everyone is starting a blog, and for a variety of reasons. However, most of these blogs never get much traffic. If you’re interested in creating a blog that is truly a destination, then you need to take some time to craft a blog that your audience will return to time and time again. These simple tips can help you do this.

Define Your Goals and Audience

Before you set up a blog or write your first post, you need to know where you’re going and how best to get there. Start by defining your goals for your blog. Do you want to make money? Perhaps you wish to establish yourself as an expert in a certain field. Are you going to be promoting a business or service that you offer? Do you intent to express many social or political ideas? Maybe you’re just in it for fun. Your purpose will define the shape and style of your blog.

You don’t want to have too many topics or ideas for a single blog. Stick to a particular niche. For example, if it’s a political blog, you’ll want to leave out the posts about what funny things your kids did over the weekend. A blog about cats will probably not include a recap about your recent hiking trip. Stay on topic if you want to attract and keep readers. Choose your niche, preferably one you have some knowledge about, and stick to that niche.

Readers are the single most important part of a blog. You need to keep their attention. To do this, figure out exactly who main audience will be and write for them and only them. If your audience is teenagers, you should have a blog that appeals to them. This means both the aesthetics of your blog and its content. On the other hand, a blog written for real estate professionals shouldn’t look like it was designed by a teenager. You audience will have certain expectations, and it is your job to meet or exceed these wherever possible.

Choose Your Blogging Platform

There are literally hundreds of different blogging platforms available on the internet today. Two of the most popular are Blogger and Wordpress, but there are many others. Which one you choose will be based upon your own particular needs. Some of them are easier to use than others, and some of them appeal to certain audiences. Go through all your options and choose the platform that you are most comfortable with.

Some platforms are free, others will cost you money. Before you decide to invest in a platform that isn’t free, consider your own needs. If your blog will primarily be a creative outlet, then a free platform should suit you just fine. However, if you want to make serious money from your blog, you might want to consider investing a little money yourself. Typically, free platforms are more difficult to monetize, but this isn’t always the case.

Select the Look of Your Blog

Now that you’ve figured out which platform you’ll be using, it’s time to design your blog. Again, you’ll want to consider your audience. For the most part, you’ll want to avoid busy backgrounds, as they can be hard on the eyes and detract from your content. Also choose a font that contrasts well with your background. Navy may seem like a good color for your font, but against a black background, it disappears. Preview everything before deciding on a final look.

Also make sure that your blog is accessible to readers. Your posts should stand out, not get lost in sidebars and advertising. There’s nothing wrong with advertising and the occasional sidebar, but make sure your posts are the focus of your blog. This will make information easier to find, and your readers will thank you for it.

Once you pick a theme and layout, stick with it. Changing your backgrounds every week may seem like fun, but it becomes hard to create an identity for your blog if you don’t have something consistent. Your readers will also have a hard time recognizing your blog. Try to change things only when absolutely necessary.

Focus on Content

Now it’s time to write something for your blog. Content is the driving force behind any blog, so you’ll need to select it carefully. You’ve already determined your audience and niche, so content should come naturally. To attract loyal readers, you’ll need good quality content that’s posted on a frequent basis. Try to post new content at least once a week. Establish a schedule that your readers can predict.

Give your readers relevant, useful content. Stay on topic, write your content well, and your audience will find you.

Don’t Be a Thief

There’s a lot of great content out there on the internet, and it can be tempting just to copy and paste whatever will work for your blog. Don’t. Write original content, and if you do use an idea or quote, attribute it correctly. Besides being unethical, copying material or images without permission and proper attribution can get you in trouble. Most hosts will shut down a blog if plagiarism is proven, and you could lose all your hard work. Duplicate content also isn’t very interesting, and your readers will eventually just go to the original source. You shouldn’t have to steal anyway, since you are presumably blogging on a topic about which you have some general knowledge.

Establish Yourself as an Authority

Why should anyone read your blog? This is an important question. If you’ve started a blog about training a dog, for example, you have to give your audience a reason to take your advice. This is where the “Contact Me” or “About Me” page comes in handy. You don’t have to detail every moment of your life. Keep it relevant to the blog. In the dog training example, you would want to include any personal information that would help your readers understand why you’re blogging about dog training. Maybe you’ve been training dogs for twenty years, or you might be a certified dog trainer. Make the page friendly and inviting, but relevant.

Use Ads Sparingly

Don’t have a page that’s essentially all ads. It turns readers off. Most readers understand that bloggers make money from ads, so they’ll accept some ads, but don’t go overboard. A few well-placed ads will have more effect than a page of flashing ads that just annoys your readers.

Be Unique

There are thousands upon thousands of blogs out there. You need to try to stand out, at least a little. Write interesting and unique articles, use an authorial voice, and focus on your audience. With a unique blog, you’ll soon find you have more followers and readers than you know what to do with.

Get Your Blog Out There

Once you have some useful information, you need to make sure your blog is found by people who want to read it. While many of your readers may find your blog through search engines such as Bing and Google, there are other ways to promote your blog. Join one or more of the many social networking sites designed for bloggers. Try creating a Facebook Fan Page for your blog to draw in friends and family, and encourage them to invite their friends. Twitter can be used as a way to gain additional fans as well. Also look for blogs on similar topics and follow them, inviting the author of the blog to follow you in turn.

Be Yourself

Your blog is almost an extension of you, so be true to yourself. Inject a little of your own personality into your blog. People read blogs for more than information. They read blogs to connect. Do don’t blog like some emotionless news report. Blog from the heart and you’ll soon find that you gain follows almost without any effort.

There are many other tips for beginning bloggers. You’ll want to master the use of plug-ins, be thoughtful, and encourage conversation, among other things. But the ten tips found here are the essentials for any blogger to consider while crafting their first blog.

Book 1 of "The Knights of St. Andrews" Now Available!

Last year my son had an idea. He thought he and his friends could be knights. He thought they should go on an adventure. And he thought I should write it all down for him. And now, one year later, The Search for Grandmaster Svend is available for purchase.

This book was inspired by the vivid imagination of Tristan, my seven-year-old son (though he was six when we wrote it). As an author, I assisted him in bringing the story to life, but it's still his story. The characters (at least the good guys) are all based on friends and family. Svend, the grandmaster who needs rescuing, is his grandfather. Payton, the blue knight, is his best friend. The queen is actually his grandmother. Every one of the good guys in the book means something to him. The book also contains six illustrations, all of them done by Tristan himself.

This book is intended for children my son's age (seven) and older. Adults will also enjoy it, but it's really designed for kids. It's assessed ready level is 4.9 (though take that with a grain of salt). Boys and girls alike can relate to the adventures of The Knights of St. Andrews, but there are few female characters. Tristan promises there will be at least two "girl knights" as he works on future stories. These girls will probably be his two best "girl friends" from school, but he hasn't actually told me that yet.

Tristan is even now working on the plot of the next story. Perhaps it will be available next year. Until then, enjoy The Knights of St. Andrews, Book One: The Search for Grandmaster Svend.

Print or Electronic: How I Like My Daily News Served

I understand electronic media. I'm an author, and all of my work is available in electronic format. More than half my sales come from e-books and other electronic media. That's fine. But in my heart of hearts, I like print. I especially like print when it comes to consuming the daily news.

There are very few things in life that I find as satisfying as walking down to the corner and purchasing my daily paper each and every morning. It's not just about reading the news or being informed. It's about the feel of a paper in my hands and the sight of all those neatly printed columns. In our house, the personality of print media has never been more important.

It may sound odd, but the thing I enjoy most about the daily newspaper is the smell. All print media, whether it be a book, magazine, or newspaper, has a particular scent, no matter how faint that scent may be. The daily paper smells of paper and ink and hard work, and that's something that my computer just can't replicate. The scent of the paper as I slowly turn the pages in the comfort of the conservatory is an experience that I'm not ready to give up any time soon.

I much prefer looking at a print newspaper instead of the electronic version. The columns are arranged neatly, everything is well organized, and best of all, the ads are placed in logical places that do not interfere with my ability to read and enjoy the stories which interest me. Whenever I've read the news online, I'm noticed how the adds detract from my experience. They get in the way, and instead of getting my attention, they only persuade me to surf on over to a different site.

Part of my morning routine is stretching, grabbing the leashes, and walking  the dogs down to the corner where I purchase my paper. Sometimes, we even run into my father, who's doing the same thing. It's a chance to get outside, breathe the clean and cool morning air, and get some exercise before the rush of the day descends upon us. The walk over to the computer just doesn't have the same effect. I rather like having to get dressed first thing and head outside.

Electronic media may be somewhat cheaper and more convenient, but that isn't always a good thing in the long run. Too many things in this world are just too convenient, including finding the daily news online. In this age of computers and instant access, it's all too easy to forget the simple pleasures in life. My morning paper is one of those simple pleasures that I intend to cling to.

Writing a Novel: Choosing a Point of View

One of the most crucial decisions you can make when crafting a novel is point of view. This is a choice that will drastically change the very nature of your novel. If you're not sure of the importance of point of view, take your favorite scene from your favorite novel and rewrite it from a different point of view. Changing from first person to third person omniscient (or the other way around) will result in a different novel entirely. So before you start writing, you'll have to decide which point of view (usually written as POV for short) best suits your story.

First Person Point of View

You can't get closer than first person POV. First person is written using "I" or "me" statements, all of these from the person telling the story. An example of first person point of view is:

I knew it wouldn't work out as soon as those words came out of his mouth.

Notice the use of "I" and the inner thoughts of the primary character. This defines first person POV. The benefit of this point of view is that it keeps things simple. You never have to worry about point of view because you're not jumping around at all. The drawback? You never get to learn anything the primary character doesn't know. This is a good point of view to use if you never need any additional information. If, however, you must introduce informatino the lead character doesn't know this is not a good choice. Unless you want to play with the idea of the interlude, but that's a different story entirely.

Third Person Limited Point of View

First person is very close. You're in the head of the primary character. If you want to stay in the head of the character, but have a little space between the reader and the story, you might want to try third person limited POV. The same sentence you read above can quickly and easily be changed to third person limited point of view like so:

She knew it wouldn't work out as soon as those words came out of his mouth.

You still only get to see the world through your primary character's eyes, but you get some distance. The same rules and limitations exist as with first person POV, but you do get some distance. This is a popular and time-honored POV, but you still don't get to know anything your lead character doesn't get to know. You can use chapters to move between two characters, but this becomes third person multiple point of view. It works just like third person limited but with more than one character. Be careful with this, as you might be accused of head hopping.

Third Person Omniscient Point of View

Are you writing a complex story involving multiple characters doing things that the reader must know? Then third person omniscient POV may be the way to go. This allows you to float around the story, kind of like a god, and be exactly where you need to be. You can be in the head of Character #1, Character #2, or Character #32. You can show any important scene through the eyes of whoever would best convey the information. An example:

She knew it wouldn't work out as soon as those words came out of his mouth. Unaware of her thoughts, he kept talking anyway.

Here you learn that she knew it wouldn't work and that he didn't know that she knew it. You're learning two separate things, and these things are not known by a single character. This is third person point omniscient point of view.

There are many benefits to this POV. You can get information across in less time because you don't have to wait for your lead character to learn it. You can reveal the inner thoughts and feelings of anyone you like. You can show whatever you like and you have great flexibility.

But this POV comes with its own drawbacks. You're no longer sitting directly beside a single character, which can prevent emotional attachment unless you're very good at third person omniscient. Getting your readers emotionally involved with the characters you create is what keeps readers coming back for more, and third person omniscient point of view can get in the way. This POV takes practice to master, at least if you want to do it well.

Second Person Point of View

You may have noticed that I went from first person to third person without stopping to talk about second person POV. I skipped it because it's almost never used in fiction writing. An example of second person is:

 You knew it wouldn't work out as soon as those words came out of his mouth.

Look at that sentence for a moment. Now pick your favorite paragraph from your favorite book and rewrite it using "you" and see what happens. Imagine writing an novel this way. It's not all that natural and it's rarely done. When it is done, it's often done poorly.

The benefit of this POV is also it's biggest drawback: you're taking the reader and actually plopping them inside the story. Not only that, but you're telling the reader what they're doing. Most readers will react poorly to this. They don't want to be told that they just ran out the door and jumped in the car, not when they're sitting in the living room reading a book. What works well for recipes and non-fiction articles doesn't work all that well in a fiction setting.

You can try it, but don't expect to find many readers.

Which Point of View is Best?

I get asked this question a lot, especially when I'm talking to aspiring writers. The question is complicated and involves several variables. The answer is simple. Use the point of view that best suits your story. If the story needs to be told through the eyes of Character #1, then do so. Never try to force a certain point of view on your story. Let the story dictate the point of view.