There are several advantages to guest blogging. The first is simply the exposure factor. For the most part, you’ll be asking experts to guest blog, and those experts will have recognizable names and possibly even a following of their own. Not only will you have your regular readers, but you’ll be able to attract readers who would perhaps not read your blog but are attracted by the expert name. In the case of monetized blogs, more readers usually equals more money.
A quality blog needs quality content, and guest bloggers can give you that. An expert in a given field can create something readable, friendly, and unique. And your blog will take on an air of authority if you involve more than one guest blogger. Search out experts in your field and have them contribute quality content. It will increase your traffic and your blog’s visibility.
The best way of attracting traffic is through quality backlinks, and having a guest blogger post something informative and fun is a great way to generate some backlinks. If the guest blogger has a reputation and is searched regularly, you’ll soon find that other sites, some with excellent page rank (PR) are linking back to the post, and so to your blog. This will help to increase your own PR, though this happens slowly.
Having quest bloggers with recognizable and respected names will help your blog get a reputation for quality. It will also brand blog as a destination, a place for the reader to find what they’re looking for when they’re looking for it. Never underestimate the power of branding. Take the time to select guest bloggers who will truly enhance the reputation of your blog.
Instead of having a guest blogger post on your blog, or perhaps in addition to it, you might choose to be a guest blogger yourself. This will allow you to gain exposure by getting your name out there. You can engage with readers you may not have otherwise reached, and you can simply have fun doing it. Of course, your motivation for guest blogging might be to sell a product. In this case, you’d usually place a link back to the product or service you’re promoting. Affiliate marketing through guest blogging has become popular in recent years and is an effective way to increase your own sales.
As a guest blogger, you’ll probably have to supply a post that is thoughtful and well written. This gives you the opportunity to stretch your wings as a writer, gaining a better understanding of blogging techniques, keywords, and search engine optimization (SEO). You will also develop your own ‘voice,’ if you haven’t already. This will attract additional readers, both to your guest posts and your own blog.
Guest blogging is a fun and effective way to get your name, promote your own products and services, and increase the PR of your own blog. When hiring a guest blogger, look for someone who has a thorough understanding of their area of expertise, understands your needs, and is excited about the idea. Everything else will follow in time.
